Outback tourism group unfazed by visitor numbers survey

Updated December 13, 2013 14:50:28

The Outback Queensland Tourism Association says it does not place much weight on new data that has shown the number of visitors to the region has declined slightly over the past three years.

The latest National Visitor Survey has shown a decline of 1.7 per cent over the three-year period to September 2013 for the outback, although overnight visitor expenditure increased by 5 per cent.

The association’s Lloyd Mills says that data is collected by a random telephone survey and is not considered an accurate reflection for outback areas.

“If you have a look at the level of investment being made by private enterprise throughout the whole region, if you look at the level of investment that has grown from the local governments who are seeing tourism and what it is doing for their small towns, they are the ones who are investing, because they are the ones who have got the real data,” he said.

“This, as I say, it is a snapshot. It is certainly not indicative of what is going on out there and certainly not indicative of the season we have just been through.”

“It is showing a 1.7 per cent decline in visitation year ending September 2013, and on the flipside, the positive thing is it is showing a 5 per cent increase in expenditure from the visitors that are coming.

“We speak a lot with all of our operators and our councils and the feedback we’ve had this year has just been phenomenal.

“It’s been double-digit growth for some operators here in the outback.”

Topics: tourism, travel-and-tourism, qld, longreach-4730, mount-isa-4825, toowoomba-4350

First posted December 13, 2013 14:25:28

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